- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Product Demos
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - Artificial Intelligence
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
- - Free Account
  - Product Demos
PRICING
LOGIN
SUPPORT

Ben Rogers

Author Bio

Ben helps businesses around the world show how they are closing experience gaps with Experience Management. A reader, a skier, and an erstwhile researcher, he leads the customer marketing team at Qualtrics.

Articles attributed to Ben Rogers

Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX

When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...

By Ben Rogers

Featured Posts

Qualtrics' commitment to secure and private AI

In today’s experience economy, understanding your audience is crucial to creating personalized experiences at scale, fostering stronger customer connections, higher satisfaction and loyalty. Qua...

By Niranj Srinivasan

4 takeaways for government leaders from X4 2024

Government agencies often struggle to prioritize improvements that will make the most impact on the experience for customers and employees. At this year’s X4, we heard from various government leader...

By Qualtrics

X4 London 2024: The power of humanised intelligence

On June 6, 2024, 1,500 XM leaders arrived at London’s Barbican Centre for a day of inspirational keynotes, action-oriented breakouts from adidas, Hilton, Nestlé and more, and the latest, cutting-ed...

By Aaron Carpenter

Qualtrics named a Leader in Forrester Customer Journey Orchestration Platforms Wave

The Forrester WaveTM: Customer Journey Orchestration Platforms, Q2 2024 has been published, and we’re proud to reveal that Qualtrics has been named a Leader among top vendors in the CJO market! I...

By Qualtrics